The Reverse Recipe Cost Calculator

What is your product's retail price (MSRP)?

This is the price your customer sees on the shelf or online. Not sure what to charge? → Use this free guide to discover your MSRP

Retailer MarginiThe cut your retail store takes. Standard grocery/specialty: 35–50%.

Distribution & LogisticsiBroker/distributor fees + delivery. Skip if selling direct-to-consumer.

Your Labor + OverheadiYour time, kitchen rental, utilities. Always include this even if you don't pay yourself yet.

Your Profit MarginiWhat's left for you. Below 20% is risky for small producers.

Your Max COGS will be: 15.0%